Wen-hao "Winston" Chou
Wen-hao "Winston" Chou
- Doctor of Philosophy in Sport Management, University of Georgia, Athens, Ga., 2023
- Master of Arts in Sport and Fitness Administration, University of Houston, Houston, Texas, 2015
- Master of Arts in Advertising, National Chengchi University, Taipei, Taiwan, 2002
- Bachelor of Arts in Chinese Literature, National Taiwan University, Taipei, Taiwan, 1998
Wen-hao "Winston" Chou, originally from Taiwan, brings a profound passion for sports management education and research to Springfield College, the Birthplace of Basketball. His research interests center around sustainability and innovation within sport media, marketing, and sponsorship, fueled by more than a decade of industry experience in advertising, events, and marketing. With an academic background encompassing Chinese literature, advertising, and sport management, and further strengthened by the prestigious Future Faculty Fellows Program from the University of Georgia, he is dedicated to pioneering teaching methodologies and conducting cutting-edge research, all with the aim of preparing the next generation of sport management professionals. He loves basketball and baseball, and one of his books is about Stephen Curry. He also has contributed to a sports documentary showcasing the first Taiwanese pitcher for the New York Yankees.
- Innovation in sport marketing
- Sustainability in sport marketing and sponsorship
- Creativity in sport management education
- SMRT 101 Introduction to Sport Management
- SMRT 250 International Relations Through Sport Management
- SMRT 440 Ethics in Sport and Recreation
Selected Works
Presentations
Teaching presentations:
1. Chou, W. W., Lee, J. D. & Zhang, J. J. (June 2022). From Mona Lisa to Stephen Curry: Using NFTs and blockchain to teach creative thinking skills in sport management classrooms. Presented (poster) at the North American Society for Sport Management Conference, Atlanta, GA.
2. Chou, W. W., Lee, J. D. & Zhang, J. J. (June 2021). Bringing art education to the eSports marketing curriculum: How to develop sport management students’ visual aesthetic sensitivity. Presented (poster) at the North American Society for Sport Management Conference.
3. Chou, W. W. & Zhang, J. J. (May 2020). What does your future boss need from you? Developing critical thinking skills for job market in the sport management classroom. Presented (poster) at the North American Society for Sport Management Conference, San Diego, CA.
4. Chou, W. W., Qian, T. Y. & Zhang, J. J. (June 2018). How a mocking press conference could be an effective teaching activity in a sport media class. Presented (teaching and learning fair) at the 2018 North American Society for Sport Management Conference, Halifax, Canada.
5. Chou, W. W., Mastromartino, B., & Zhang, J. J. (September 2016). How a graduate teaching assistant could be an effective guest instructor in sport management classes. Presented (teaching and learning fair) at the 2016 North American Society for Sport Management Conference, Orlando, FL.
Research presentations:
1. Chou W. W. & Zhang, J. J. (March 2023). Impact of perceived functional and image fit on consumer-focused effectiveness for a new NBA sponsorship. Presented (poster) at the World Association for Sport Management Conference, Doha, Qatar.
2. Chou, W. W. & Zhang, J. J. (June 2022). A qualitative exploration of perceived greenwashing underlying facility naming rights sponsorship as a sport sustainability campaign: The case of Amazon’s “Climate Pledge Arena.” Presented (lightning talk) at the North American Society for Sport Management Conference, Atlanta, GA.
3. Chou, W. W., Han, J. & Zhang, J. J. (June 2021). The more you win, the less you believe? An examination of the moderating effect of team performance on attitude toward message of sport fans’ superstitions. Presented (lightning talk) at the North American Society for Sport Management Conference.
4. Chou, W. W. & Zhang, J. J. (June 2019). Investigating the spillover effect on sponsorship effectiveness in the context of multiple sponsors: a perspective of perceived sponsor-event fit. Presented (free communication) at the North American Society for Sport Management Conference, New Orleans, LA.
5. Chou, W. W., Qian, T. Y. & Zhang, J. J. (June 2018). How to create a congruence image for a sponsorship lacking natural fit with a sport property? An empirical inquiry of Kumho as an NBA sponsor. Presented (poster) at the 2018 North American Society for Sport Management Conference, Halifax, Canada.
Publications
Book Chapters:
1. Chou, W. W. & Zhang, J. J. (2023). Impact of perceived functional and image fit on consumer-focused effectiveness of a new NBA sponsorship. In H. K. Leng & J. J. Zhang (Eds.), Sports marketing and sponsorship: Global perspectives and emerging trends (pp. ? - ?). London, UK: Routledge.
2. Lee, J. D. & Chou, W. W. (2021). Art education in eSports: How to incorporate aesthetics into the eSport marketing curriculum. In S. Andrews & C. M. Crawford (Ed.), Handbook of research on pathways and opportunities into the business of eSports (pp. 222-238). Hershey, PA: IGI Global.
3. Johnson, L. M., Chou, W. W., Mastromartino, B. & Zhang, J. J. (2021). Sport fan consumption: Contemporary research and emerging trends (reprint). In M. Khosrow-Pour (Ed.), Research anthology on business strategies, health factors, and ethical implications in sports and esports (pp. 232-253). Hershey, PA: IGI Global.
4. Chou, W. W., Lee, J. D. & Zhang, J. J. (2020). The role of art in persuasiveness of sponsorship: The aesthetic perspective of fandom in today’s media world. In R. Dunn (Ed.), Multidisciplinary perspective on media fandom (pp. 219-239). Hershey, PA: IGI Global.
5. Johnson, L. M., Chou, W. W., Mastromartino, B. & Zhang, J. J. (2019). Sport fan consumption: Contemporary research and emerging trends. In C. L. Wang (Ed.), Exploring the rise of fandom in contemporary consumer culture (2nd ed., pp. 149-170). Hershey, PA: IGI Global.
Film:
1. Chen, F. W. (Director) & Chou, W. W. (Associate Writer). (2018). Late Life: The Chien-Ming Wang Story [film]. WYC Motions.
Books (Mandarin):
1. Wu, D. & Chou, W. W. (2023). Cross-industry leadership passwords: David Wu’s team management and startup wisdom. Taipei: Elephant White.
2. Wu, J. & Chou, W. W. (2021). Leadership: The inside story from the Commissioner of the Chinese Professional Baseball League. Taipei: Global View-Commonwealth Publishing.
3. Chou, S. & Chou, W. W. (2019). Game on. Taipei: Business Weekly Publications, Inc.
4. Chou, W. W. (2018). Stephen Curry: Beyond the court. Taipei: Book Rep.
5. Chen, F. W. & Chou, W. W. (2018). Late life: The Chien-ming Wang Story. Taipei: Global View-Commonwealth Publishing.
Translations (English into Mandarin):
1. Jackson P. & Delehanty H. (2017). Sacred Hoops: Spiritual lessons of a hardwood warrior (W. W. Chou & J. Lee, Trans.). Taipei: Ecus Publishing House. (Original work published 2006)
2. Wooden J. & Jamison S. (2015). The essential Wooden: A lifetime of lessons on leaders and leadership. (W. W. Chou, Trans.). Taipei: Ecus Publishing House. (Original work published 2007)
